Let's hop on Zoom and review YOUR copy!

This month's Hot Seat Copy Review call is scheduled for:
Thursday, October 13th, 11 AM US Central
You must register AND submit your copy BEFORE the call begins to have it reviewed on the call.

An Almost-Instant Way to
Level-Up Your Copywriting Skills…

One of the fastest ways to learn to write better marketing copy is to have an experienced copywriter review your copy…

When I think back to all my time in copywriting, going all the way back to 2005…

Some of the most impactful moments I had as a copywriter…

Were those times I had really, really good copywriters look at my copy and give me feedback.

Even just a couple minutes of them looking at my copy and giving me direct feedback gave me HUGE clarity — on how to make that copy better, plus how to improve every piece of copy I wrote from that day forward.
  • VERY early in my career, Ken McCarthy, the OG internet marketer, reviewed copy I wrote for his System Club business…
  • ​Right as I was launching, Mark Ford (pen name Michael Masterson) reviewed a sales letter that would turn into my first big blockbuster as a freelancer…
  • ​When I worked with underground financial copywriting legend David Galland, he taught me a concept I repeat in almost every copy review I do today… 
  • ​Working with Clayton Makepeace I got brand new insight into how to go straight for the jugular with my copy…
  • ​Dan Kennedy, Gary Bencivenga, and David Deutsch ALL reviewed my copy for The Titans of Direct Response (along with Brian Kurtz!) and each gave me special insights…
  • ​I spent years working with Cindy Butehorn and Nancy Cathey, behind-the-scenes A-players in direct response, and ALWAYS improved my copy as a result…
And there were countless others, experienced marketers, all the way back to my first marketing job, selling IT training.

I was constantly getting feedback.

Learning, not just how to make that specific copy better…

But how to improve as a copywriter for every single piece of marketing copy I write going forward.

And for many of those copy reviews, I could tell you the specific lesson or lessons I learned, that I still use and apply to this day.

Even as I’ve taken courses and trainings, attended conferences, and read a whole wall of books on copywriting and marketing…

These copy reviews still stand out as some of the most impactful learning opportunities I’ve experienced.

It’s about looking at one single piece of copy,
and identifying specifically
how to make that copy better…

Tied to that is the justification or “reason why” behind the edit…

The lesson being applied, the principle at play…

And how that applies not just to that copy, but to every piece of copy going forward.

Very early in my copywriting career, I realized I also had a talent for GIVING copy reviews…

An early client promoted me to interim copy chief, and I was reviewing a whole team of copywriters’ copy on a weekly basis.

A while later, I started coaching copywriters, reviewing their copy — and many have gone on to become top copywriters in their own right.

More recently, I started offering copy reviews as a service…
  • One copy review turned into a multi-million dollar funnel for the client — after I completely shifted the positioning and big idea of the copy.
  • ​Another copy review led to over 8,000% ROI for the marketer.
  • ​Another led to the best promo in years for a top marketing guru.
  • ​Another I just got an email about (this morning, as I write this) looks like it’s created another winner — going from a literal 0% conversion rate to 1-in-10 opt-ins turning into an application to become a coaching client, on cold traffic.
  • ​And there are plenty more — more leads, customers, sales, and profits!
It’s no wonder then that I now charge $1,250 for my standard copy review service. Because even the hour I spend looking at the copy and the hour talking about how to improve it can generate a swing of $100,000s or even millions of dollars in revenue for the client.

And if you want to get me to look at your copy PRIVATELY, you can and absolutely should invest in my copy review service.

That said…

BTMSinsiders members
now have another way to
get the benefit of my copy reviews!

This includes opportunities to hop on with me live as we look at YOUR copy PLUS recordings of past copy reviews.

First: You can join me live on Zoom for these Hot Seat Copy Review calls…

I’ve been hopping on Zoom with BTMSinsiders members about once per month and doing first-come, first-served “Hot Seat”-style copy reviews.

These are group copy reviews, where everybody gets to see the reviews I do for everybody else.

And you can attend whether or not you submit copy for that particular review.

Here’s how it works…

Prior to the call, I send out two links. One is to pre-register to attend the Zoom call. The other is to submit your copy to me.

(When you sign up for BTMSinsiders at the bottom of this page, you'll get these links on the order confirmation page.)

Then when the time comes, I hop on Zoom with you…

And for the hour (or however long the call is scheduled for), I will be there with you on the call, reviewing the copy that’s been submitted.

NOTE: All copy is reviewed on a first-come, first-served basis.  I typically review up to 4 pieces of copy on the call.  And give first priority to those who are on the call, so we can talk through the copy.  So if you want to make sure your copy gets reviewed, submit it ASAP and make sure you join for the live call.

This is, of course, a semi-public venue. So that may influence what you choose to submit — or whether you submit copy at all. (The paid private copy reviews being your alternative.)

I also ask you to confirm you have all necessary permissions to allow me to publish the review, including your copy — which may include getting permission from your client, if the copy is done as “work for hire.” (I know, that’s not a sexy or exciting disclaimer, but it’s necessary.)

It's worth any hoops I make you jump through though — because when you submit your copy, you’re getting me looking at your specific copy and providing specific recommendations to make it better.

Plus the principles behind my recommendations, which you’ll be able to use for a lifetime of writing more effective sales and marketing copy.

… Just like the recommendations I’ve made to achieve the results above.

Join Now To Attend This Month's
Hot Seat Copy Review Call

Join Now button scrolls to the bottom of this page,
where you can review BTMSinsiders membership options
and sign up so you can submit copy and attend
this month's Hot Seat Copy Review call.
Second: You get instant streaming access to an archive of copy review calls…

This is your opportunity to sit there and listen in as I review members’ copy. You’ll see the copy I see, and hear me identify both what works and what doesn’t, as well as what can be done to improve the copy.

And this is the important part, ultra-relevant to you, even if this isn’t your copy and you’re in a completely different market or industry…

I almost always tie my suggestions to a powerful principle or “reason why” for the edits — justifying the change, and giving universally applicable insights to generating more response.

This is, as I alluded to above, the X-FACTOR behind great copy reviews.

It’s not just about making that copy better.

It’s about you becoming a better copywriter, and seeing specifically how to write better copy.

And it doesn’t have to be your copy to get that benefit.

With BTMSinsiders membership, you have instant access to these past copy review calls, and can learn from my reviews of other members’ copy.

This is a way to get access to my $1,250-per-review thinking — and it’s included with your cost of BTMSinsiders membership…

It’s yet another way I’m piling on the value for BTMSinsiders members…

Helping you become a better marketer and copywriter-entrepreneur.

Creating more and bigger breakthroughs.

And I can’t wait to help you create breakthroughs with YOUR copy!
Join Now button scrolls to the bottom of this page,
where you can review BTMSinsiders membership options
and sign up so you can submit copy and attend
this month's Hot Seat Copy Review call.

Join Now And Get...

  • ​​​​Hot Seat Copy Reviews 
    Live member copy reviews on Zoom, submit your own copy
  • ​High-Velocity Copywriting Training
    Instant streaming access, over 9 hours of training + templates
  • ​150+ Hours of Copywriting & Marketing Training
    Like Netflix, for copywriting and marketing training
  • ​Monthly Insiders Calls
    Join me on Zoom for live monthly training and Q&A
  • ​Private Facebook Group
    Connect with other members, get your questions answered
  • ​​All NEW Training & Members Benefits
    You get it all for as long as you maintain your membership
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$97/month
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Hot Seat Copy Reviews

Are An EXCLUSIVE Member Benefit

Join Now: $97/month OR $797/year

** NOTE: This is an online membership available for instant access. **

Here's What You Get...

  • ​​​​Hot Seat Copy Reviews 
    Live member copy reviews on Zoom, submit your own copy
  • ​High-Velocity Copywriting Training
    Instant streaming access, over 9 hours of training + templates
  • ​150+ Hours of Copywriting & Marketing Training
    Like Netflix, for copywriting and marketing training
  • ​Monthly Insiders Calls
    Join me on Zoom for live monthly training and Q&A
  • ​Private Facebook Group
    Connect with other members, get your questions answered
  • ​​All NEW Training & Members Benefits
    You get it all for as long as you maintain your membership

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Your investment in BTMSinsiders membership is fully protected by a 30-day money-back guarantee.  If you change your mind at any point in the next 30 days, let us know and you'll get a prompt and courteous full refund.

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We're Here For Your Success

Our main goal is to help you create results. We look forward to helping you on your path to success.

Always a Great Help!

The Hot Seat Copy Reviews are worth the $97 (which is a very low price anyway) for the BTMSinsiders membership.

— Sean Van Zant

Frequently Asked Questions

Q: What exactly is High-Velocity Copywriting?

A: High-Velocity Copywriting is my flagship copywriting training program, focused on how to write powerful Big Idea copy that converts.  It's an online video course with over 9 hours of training, plus copywriting templates or frameworks to help you write copy using what you learn.

It's the first and only copywriting training program built to teach you the 3 Big Idea Types, the deep structure and psychology of A-list sales copy, breakdowns on the most common other copy formats conversion copywriters must master, copywriting productivity strategies, an exclusive bonus on the copywriting outline I used to write my first million-dollar winners, and more.  All based on my experience and success in copywriting since 2005.

Q: And what is BTMSinsiders?

A: BTMSinsiders is like Netflix for copywriting and marketing training.  You pay one low membership fee and get access to my entire library of copywriting and marketing training — including High-Velocity Copywriting.  Plus exclusive member benefits.

As I write this, there's over 150 hours of training available to stream instantly, plus a private Facebook group for members to connect and get your questions answered, plus live Monthly Insiders Calls, plus Hot Seat Copy Review calls where I review your copy, plus more exclusive benefits you'll only experience by becoming a member.

You get access to all current and new training and member benefits for as long as you maintain your membership.

Q: Who is this for?

A: High-Velocity Copywriting is for copywriters who want RESULTS — leads, customers, sales, profits — from their copywriting.  

We focus on results-accountable direct response copywriting, specifically long copy that sells.  While other copywriters can and will benefit from every lesson in this program, you will get the most out of it if you use it to write long copy sales conversion messages.  This can be text-on-page sales letters and landing pages, as well as multi-media sales presentations such as video sales letters (VSLs) and webinars.  The same underlying principles work to sell in all media — online and offline — and all markets.

High-Velocity Copywriting can be valuable to you, no matter your skill level.  For beginners, it provides in-depth training on templates designed to help you start cranking out much better copy, fast.  For seasoned pros, the insight into the 3 Big Idea Types and UPSEEN test can help you refine your skill at coming up with hooks and angles that will sell.

Q: How much time will this program take?

A: You could watch all the training in High-Velocity Copywriting in under 10 hours — or half that if you play the videos at 2X speed.  But serious students know that you will learn and develop this skill through ongoing practice and learning.  So my best recommendation is to go through it once at whatever speed you like, and then come back as often as makes sense to revisit the training and apply it to your current work.

Also, with over 150 hours of training available for instant access, you can go much deeper into the rest of the training library.  This is why I recommend SERIOUS students commit the at least the first year of membership — to make the most of all the training available.

Q: What if I need clients to write for?

A: That's the beauty of BTMSinsiders membership.  In addition to High-Velocity Copywriting, you're getting over 150 total hours of training on copywriting and marketing, based on my experience as a copywriter-entrepreneur since 2005.  This includes training on growing your copywriting business.

If you need clients, you'll want to check out: The Client-Getting Blueprint, The Copywriter's Roadmap to Building a Core Offer, Copywriting Royalties and Pay for Performance, Freelance Copywriter Websites, Freedom Through Copywriting, Roy Furr's Networking Secret, and the rest of the Copywriting Business training designed to help you get clients and grow your copywriting business.

You're getting instant streaming access to ALL of this training, as soon as you join and for as long as you maintain your membership.

Q: How do I know it will work for me?

A: Well, you don't!  (Any other answer and I'd be lying.)  First, as with any training, a huge portion of the success is ON YOU and your implementation of what you learn.  That said, this course consistently gets 5-star reviews from BTMSinsiders members, many of which you can read on this page.

Also, your investment in membership today is backed up by the first-month guarantee.  If you get in there and decide it's just not working out, let us know at help@btmsinsiders.com.  You'll get a prompt and courteous full refund of every penny you paid.  

[Please note we do have a good customer policy to protect us from blatant fraud and abuse of our refund policy.  While we always offer that full refund, we also blacklist customers who egregiously abuse the guarantee policy.  But you won't have to worry about it because you're a good customer. 😉]

Q: Are there any hidden costs?

A: BTMSinsiders is a paid membership, with automatic renewal of your membership fee.  When you sign up for BTMSinsiders membership, you lock in today's rate for as long as you maintain your membership. That means your renewal payments will never be more than what you sign up for today.  

You can expect an automatic renewal payment of your annual or monthly membership fees, until you cancel.  You can cancel at any time, through our self-service account management link in every receipt email you get, or by emailing help@btmsinsiders.com.

Beyond your membership fee, there are no additional costs for BTMSinsiders membership or access to your training.

Q: What kind of support do I get with BTMSinsiders?

A: For help with accessing your account or training, the best way to get support is by emailing help@btmsinsiders.com.

In addition, you can use the private Facebook group for BTMSinsiders to connect with other members and get your questions answered.  I regularly check in on the group and respond to member posts.

You can also participate in the live member calls, including Q&A during the Monthly Insiders Calls and the Hot Seat Copy Reviews.  Each of these provides a unique access point for getting support related to your BTMSinsiders membership.

Q: How will I get access to the training?

A: As soon as your order is complete today, you'll get instant access to stream the training and download the additional resources. That's through my BTMSinsiders training library. Your access will be set up using the email you enter with your order today. And you'll get an email with access instructions to view the training on BTMSinsiders.

If you have any trouble getting access after your order, you can also email help@btmsinsiders.com and you'll be taken care of.
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